AGENDA


Economic Development Advisory Committee

 

Tuesday, 05 November 2019

6.00pm

 

Georges River Civic Centre Hurstville

 

 

 

 

 

 

 

 

 

 

 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 2

 

          Economic Development Advisory Committee

Summary of Items

Tuesday, 05 November 2019

 

1.      Council Reports

EDC020-19       Building and Business Identification Signage Report

(Report by Economic Development Officer).............................................................. 3

EDC021-19       Kogarah Collaboration Area - Place Strategy

(Report by Senior Project Officer)................................................................................ 6

EDC022-19       Night Time Economy Update

(Report by Casual Senior Project Officer)............................................................. 113

EDC023-19       Innovation Strategy - Introduction

(Report by Economic Development Officer)......................................................... 115

EDC024-19       Buy Local Campaign Update from the St George Business Chamber

(Report by Economic Development Officer)......................................................... 117

EDC025-19       St George Business Breakfast

(Report by Economic Development Officer)......................................................... 118

EDC026-19       Local Procurement

(Report by Casual Senior Project Officer)............................................................. 119    

 

 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 3

Council Reports

Item:                   EDC020-19        Building and Business Identification Signage Report 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the report.

 

 

 

Executive Summary

 

Note: This report was part of the agenda for the meeting held on Tuesday 3 September.  The Committee recommended that this report be deferred until Mr Andrew Spooner was able to address the next available meeting. 

1.      At the Economic Development Advisory Committee Meeting held on Tuesday 18 June 2019 the Committee requested a report on the statutory requirements for Building and Business Identification Signs.

2.      In particular, the Committee requested that a report be presented to the next meeting regarding the outcomes of the signage audit that was carried out in the Kogarah and Hurstville City Centres in August 2018. 

3.      The Committee also asked to be updated about implications regarding enforcement, education, and engagement with regards to building and business identification signage in languages other than English.   

 

Enforcement

4.      On 6 August 2018 the Manager of Environment, Health and Regulatory Services presented a report to the Economic Development Advisory Committee outlining a number of issues in the Hurstville City Centre.

5.      These issues included regulation of littering, litter prevention, selling goods from the Forest Road footpath, and advertising and signage compliance.

6.      With regards to Advertising and Signage Compliance, the Manager of Environment, Health and Regulatory Services arranged for a member of staff to audit signage in the Kogarah and Hurstville City Centres.

7.      At the Economic Development Advisory Committee meeting held on 9 October 2018, the Manager of Environment, Health and Regulatory Services reported that approximately 14 premises (out of a total 2000 premises) or 0.7% of premises did not comply with the Kogarah Development Control Plan 2013 F1 Advertising and Signage 3.10.This control stated – All advertising and signage must be displayed in English but may include a translation in another language. Any translated message must be accurate and complete, using wording or and or numbering that is not larger than the English message.  

8.      With regards to the Hurstville City Centre, the audit reported that 138 premises or 3.9% of premises (out of a total of 3,538 premises) did not comply with the Hurstville Development Control Plan 1 5.5 Signage-DS2.24. All signage must be displayed in English but may include a translation in another language. Any translated message must be accurate and complete using wording and/or numbering that is not larger than the English message. 

9.      As the Committee was previously informed, Part 2, Division 2 of the Advertising and Signage Exempt and Complying Development Codes (which is a State Environmental Planning Policy) permits signage without a Development Application to Council. This overrides the DCP which is a Council policy and the SEPP is a state law.

10.    This Codes SEPP does not include requirements regarding English language in relation to translation in another language.

11.    Therefore embarking on an exercise to address the situation from purely a compliance perspective would have significant resource implications and result in difficulties in Council enforcing changes to signage as the majority of the signs in question are Exempt or Complying Development under the Codes SEPP.

12.    What Council can control under the SEPP are the sizes of the various types of building and business identification signs and window signage whereby only 20% of the window is permitted to be covered, if this is a specific condition of consent.

13.    With regards to the new Development Control Plan currently being developed by Council, only signs that need a Development Application will be required to consider conditions specifying English and Non English language.  This will only be enforceable if this is a specific condition of consent.

Education          

14.    In July Council was approached by Ms Yinfei Wang a PHD student from the University of Sydney. Ms Wang is currently working on a doctorate that is examining Hurstville as an `ethnic consumption space’.

15.    The crux of this research is based on the premise that waves of immigrants play a vital role in changing the host society’s physical and cultural landscape. It is anticipated that this research will provide a fascinating insight into how Hurstville functions by investigating three key questions:

·        How do people practice and engage in spaces of ethnic consumption?

·        How are spaces of ethnic consumption produced and evolved within the involvement by different key players?

·        How do people perceive the spaces of ethnic consumption and how the consumption experiences influence residents’ place identity?

This research will provide valuable insight and greater understanding into the Chinese   community with regards to their social, cultural and economic contribution to the local area and will also assist Council to improve the way in which it engages with the community. 

 

Engagement

16.    In June this year Council appointed Ms Jane Lin as a full time Chinese Community Development Officer. Ms Lin who had previously worked at Council one day per week in this role is a qualified translator and interpreter. Ms Lin also has extensive experience in environmental education particularly with the Chinese businesses community. 

17.    Ms Lyn’s appointment will enable Council to more effectively engage with the Chinese Community. During the recent development of the Draft Hurstville Place Strategy, Ms Lin spoke to many Chinese businesses about ways to improve business in Hurstville.

18.    As a result of this engagement the Community Development Team is planning a series of targeted workshops that will include sessions for the local Chinese business community.

19.    Community Services is open to providing an opportunity to involve other relevant sections in Council to discuss issues such as Building and Business Identification signage from the perspective of improving business and attracting customers from outside the Chinese community. This program is currently being developed and is expected to be delivered in 2019/20.

20.    Georges River Council is currently negotiating a contract for the provision of a WeChat account. By having a presence on WeChat, Council will be able to be more effective in communicating Council programs, events and policies to the local Chinese Community.

21.    On 23 August 2019 a meeting was held with the Director City Strategy and Innovation and the Executive Committee of the NSW Southern Region Chinese Business Association. At this meeting a commitment was made to meet bi-monthly to discuss issues relevant to the Chinese business community.

22.    In conclusion, there has been significant groundwork in laying the foundations for improved engagement and cooperation with the local Chinese community who provide such an important contribution to Hurstville’s identity and vitality.

23.    Improved understanding on behalf of Council and the Chinese community from a perspective of respect and collaboration will be crucial in improving the local area.    

 

Financial Implications

24.    No budget impact for this report.

 

Risk Implications

25.    Operational risk/s identified and management process applied.

 

Community Engagement

26.    Community engagement was not required for the purpose of this report.

 

File Reference

D19/197922

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 8

Item:                   EDC021-19        Kogarah Collaboration Area - Place Strategy 

Author:              Senior Project Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

(a)     That the Committee note and receive the draft Kogarah Collaboration Area Place Strategy.

 

 

Executive Summary

1.      This draft Kogarah Collaboration Area Place Strategy was collectively designed by the stakeholders involved in planning for the future of the Collaboration Area. Specifically, it:

·      establishes a vision for the Kogarah Collaboration Area, based upon the community’s vision expressed in the South District Plan and Eastern City District Plan

·      identifies challenges and opportunities, as well as establishes priorities for the Collaboration Area

·      identifies actions to deliver the vision.

 

2.      A Metropolis of Three Cities identifies Kogarah as a Collaboration Area and the Kogarah Collaboration Area Place Strategy documents a pathway to realising the area’s metropolitan role.

3.      It contains a number of actions to enhance the productivity of the area including; investigating the potential for a university and medical research presence and leveraging local and international health and research connections for knowledge sharing, innovation, investment and economic development.

4.      The draft Strategy is attached to this report. The Strategy is expected to go to Council in February 2020 following endorsement by the Greater Sydney Commission’s Infrastructure Delivery Committee.

 

Background

5.      Collaboration Areas are a place-based, multi-stakeholder approach to solving complex urban issues, conducted over 12 months.

6.      The Greater Sydney Commission has been facilitating the Collaboration Area process with Georges River Council, Bayside Council and key state agencies including Transport for NSW, NSW Health, Department of Education, Industry and Environment and TAFE NSW.

7.      The Kogarah Collaboration Area is loosely bounded by Bestic Street to the north, the Rockdale Wetlands corridor in the east, Jubilee Avenue in the south, and Caledonian Street to the west.

 

Kogarah Collaboration Area Study Area and Key Assets

 

Strategy

8.      The draft Strategy focuses on leveraging the areas existing assets, networks and activity through a place-based framework and is not primarily concerned with land use and development.

9.      Collectively, the stakeholder group identified 12 priorities and 38 actions across the themes of Connectivity, Liveability, Productivity, Sustainability and Governance.

10.    There are a number of opportunities for the Collaboration Area, including the cluster of health, education, financial and sporting offerings, emerging research and innovation through the health and education precinct and anticipated future mass transit connections. Challenges that have been identified include the reduced frequency of the train services, a deficiency of open space and urban tree canopy cover, increased high density development and a lack of short-medium term accommodation.

11.    The vision for the Kogarah Collaboration Area by 2036 is to be a vibrant Health and Knowledge precinct that continues to foster innovation, provides access to comprehensive education, is home to research institutions and is well-connected to major economic centres by efficient transport links. It will have an emphasis on wellness, with efficient, healthy and resilient natural and urban environments, places and movement networks that are high amenity and promote community wellbeing.

12.    The Kogarah Collaboration Area stakeholder group has identified 38 actions to guide the area’s growth and to achieve the vision. Key actions for Council include developing an integrated transport strategy, a night time economy and cultural study, a public domain plan and a brand and marketing plan for the Collaboration Area, to be carried out with the support of the stakeholder group.

13.    The draft Strategy will complement Council’s Kogarah Investment Attraction Strategy which guides the expansion of investment and employment in the sectors of health, education and innovation in the area.

14.    On 25 November 2019, the Director of City Strategy and Innovation will meet with Kogarah’s key anchor institutions including the two major hospitals and TAFE NSW to plan for the future success of Kogarah.

 

Financial Implications

15.    Within budget allocation.

 

Risk Implications

16.    No risks identified.

 

Community Engagement

17.    The Greater Sydney Commission’s collaborative process has involved extensive stakeholder engagement through workshops and ongoing discussions with targeted stakeholders.

 

File Reference

D19/227165

 

 

 

ATTACHMENTS

Attachment 1

20191025 - DRAFT Kogarah Collaboration Area Place Strategy

 


Georges River Council -         Economic Development Advisory Committee - Tuesday, 5 November 2019

EDC021-19             Kogarah Collaboration Area - Place Strategy

[Appendix 1]          20191025 - DRAFT Kogarah Collaboration Area Place Strategy

 

 

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Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 114

Item:                   EDC022-19        Night Time Economy Update 

Author:              Casual Senior Project Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the report regarding the Night Time Economy Study update be received and noted.

 

Executive Summary

1.      Council is in the process of developing a Night Time Economy Study in order to encourage a diverse range of business, social and cultural activities and experiences after dark.

 

Background

2.      Local government helps to shape vibrant, safe and sustainable Night Time Economies (NTE).

 

3.      Councils are taking a proactive approach to the development and management of NTEs through:

·           Economic development and partnerships

·           Placemaking and urban design

·           Strategy, policy and research

·           Planning and regulation

·           Culture and creativity

·           Services, infrastructure and safety

·           Event Management

·           Marketing and Promotion

·           Advocating, collaboration and Partnerships

 

4.      Adopted by Council in 2018, the Georges River Night Time Economy Study is a key action of Council’s Economic Development Strategy.

 

5.      The locations of Hurstville and Kogarah were selected for the Study due to their state significance and Beverly Hills was chosen for its already vibrant night life.

 

6.      Community consultation has commenced for the Night Time Economy Study in these locations with two survey types conducted in each:

·        A user survey

·        A business survey

 

7.      The user surveys are being run both online and in person, with the 'in person' surveys held on location and after hours at Beverly Hills, Hurstville and Kogarah.

 

8.      The business surveys will be conducted in person at each location.

 

9.      Insights gained as part of the Night Time Economy Study from these locations will be used to inform an Action Plan to be rolled out across these and other centres in the LGA.

 

10.    Consultation commenced on Wednesday, 16 October and concludes on Saturday, 30 November 2019.

 

11.    The Night Time Economy Study, including the community consultation component will be prepared for the Community and Culture Committee meeting in February 2020.

 

Financial Implications

12.    Within budget allocation.

 

Risk Implications

13.    Operational risk/s identified and management process applied.

 

Community Engagement

14.    Community engagement will be conducted as outlined in this report.

 

File Reference

18/2285

 

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 116

Item:                   EDC023-19        Innovation Strategy - Introduction 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the progress of Council’s Innovation Strategy.

 

 

Executive Summary

1.      The City Strategy and Innovation Directorate are currently developing an Innovation Strategy for Georges River.

2.      The scope of the Innovation Strategy includes

a.   Address: The first step towards innovation is organisational. Building the culture, leadership and internal/external network.

b.   Support: The second step towards innovation will be reshaping the processes and mechanics within local government that allow creativity, knowledge and ideas to flow.

c.   Produce: Creating social value and economic value for the LGA

 

3.      The goal of the Innovation Strategy is to transform Georges River Council from a traditional Council to a leader in local government innovation within Australia. 

 

Background

4.      Since the formation of the Directorate in December 2018, a suite of strategies have been developed to guide the future of the local area.

5.      These strategies include the Kogarah Health, Education and Innovation Precinct-Draft Investment Attraction Strategy and the Draft Hurstville Place Strategy which were presented to Committee on 3 September 2019, the 2050 Vision Document and the City Reputation Strategy which are currently in development.  

6.      The Innovation Strategy is a part of this suite of strategies with Innovation identified as a key strategic pillar for Council.

7.      Council has appointed SGS Economics and Planning who will work in partnership with Morrison, Low and LGIU (UK) to develop the Strategy for Council.

8.      The Economic Development Advisory Committee has been identified as a key stakeholder with regards to participation in the consultation process for this project.     

9.      The consultants wish to engage with the members of the Economic Development Advisory Committee to seek their feedback on the project.

10.    Once endorsed by Council for pubic exhibition the Committee will be invited to provide feedback.

 

 

Financial Implications

11.    No budget impact for this report.

 

Risk Implications

12. No risks identified.

 

 

Community Engagement

13. Community engagement was not required for the purpose of this report.

 

File Reference

D19/253921

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 117

Item:                   EDC024-19        Buy Local Campaign Update from the St George Business Chamber 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the progress of the Buy Local Campaign as provided by the St George Business Chamber

 

Executive Summary

1.      The St George Business Chamber will provide the Committee with a short presentation on how the campaign has been promoted and success of the program to date.

Background

2.      The St George Business Chamber’s Buy Local Campaign was launched on Tuesday 10 September 2019 at the Grand Roxy Brighton.

3.      More than 80 local businesses and elected representatives attended the event.

4.      The event provided information about the aims of the program and a guest speaker Mr Robert Gerrish- author and small business coach.

5.      The event was received positively with strong buy in from local businesses with regards to the program.    

6.      The St George Business Chamber will provide regular progress updates to this committee.

 

Financial Implications

7.      No budget impact for this report.

 

Risk Implications

8.   No risks identified.

 

Community Engagement

9.   Community engagement was not required for the purpose of this report.

 

 

File Reference

D19/253928

 

 

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 118

Item:                   EDC025-19        St George Business Breakfast 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the report.

 

Executive Summary

1.    The third annual St George Business Breakfast was held on Wednesday 18 September 2019 at Club Central Hurstville, this year’s theme was Doing Business with Government.

Background

2.   The event was attended by approximately 95 local businesses and was well received.

3.   The event featured:

·    A welcome by St George Business Chamber President Mr Allan Zreik

·    A presentation by Mr Tony Baddour-Secretary of the St George Business Chamber on the Chamber’s Buy Local Campaign

·    A presentation by Mayor Kevin Greene on the importance of business to the local community

·    A presentation by Council’s General Manager Ms Gail Connolly on Council’s programs, projects, and initiatives in 2018/19

·    A presentation by Ms Carmel Mezanaric Director Engagement and Business Development Easy to do Business – Service NSW.

 

4.    Council looks forward to more successful events in the future.     

 

Financial Implications

5.      No budget impact for this report.

 

Risk Implications

6.   No risks identified.

 

Community Engagement

7.   Community engagement was not required for the purpose of this report.

 

 

File Reference

D19/253997

 

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 5 November 2019                    Page 120

Item:                   EDC026-19        Local Procurement 

Author:              Casual Senior Project Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the report regarding the Local Procurement Pilot Program be received and noted.

 

Executive Summary

1.      The Local Procurement Pilot Program is an initiative of the NSW Small Business Commission and makes it easy for small business and Councils to do business together.

2.      Council sees this initiative as important in supporting local economic growth and developing strong relationships with the business community.

3.      Georges River Council is the first Council signed to take part in the Pilot.

 

Background

4.      The Minister for Small Business, Damien Tudehope recently announced the launch of the Local Procurement Pilot Program and Kit to make it easier for small businesses to successfully bid for work from their local council - boosting local economies and communities.

 

5.      Georges River Council has been involved in the development of the Kit for over 12 months as part of the NSW Local Procurement Council Reference Group and was recently advised of the launch.

 

6.      The Local Procurement Pilot runs from 30 September 2019 to March 2020 and includes tools for both Councils and small business.

 

7.      A series of teleconferences to explain the Pilot and on-boarding process have been planned for participating Councils throughout October.

 

8.      The Toolkit for Councils includes:

•        A Maturity Model which provides a roadmap for Councils to make it easier for local businesses to successfully bid for more work. This model is flexible, in that Councils can self-assess their current position on local procurement and future goals.

•        An Interactive Insurance Dashboard to simply calculate required levels of insurance cover;

•        A Fact Sheet outlining best practice on local procurement strategies from research across leading Councils;

•        A WHS Questionnaire assessing the risk associated with a procurement;

•        An Insurance Guide providing comprehensive information on insurance for Council staff;

•        Templates for presentations and invitations to be used by Councils when promoting Local Procurement to small business;

•        A Self Evaluation component for participating Councils, with feedback aggregated and presented to the NSW Small Business Commission.

 

9.      The Toolkit for small business includes information on insurance, WHS guidelines and templates for Customer Service, Environmental Policy and Capability Statements.

 

10.    Recent changes to the rules governing Local Government procurement in NSW have come into effect, with an increase in the tender threshold from $150,000 to $250,000.  This change will result in less ‘red tape’ for both Council and business and simpler quotation processes for business friendly procurements.

 

11.    On 23 September 2019 Council resolved:

“NM067-19 Reducing Expenditure - Options to Increase Procurement Efficiencies and Savings

That the General Manager investigate and prepare a report to Council on the options available to improve current procurement practices and increase budget savings. The report should address potential amendments to Council’s Procurement Policy 2018 such as:

a)   Updating tender thresholds - to be consistent with the recent amendments to the Local Government Act 1993 and Regulations;

b)   Value for Money - having regard to delivering sustainable outcomes covering social, economic and environmental benefits; and

c)   Local Economic Development - investigate how to increase the proportion of Georges River Local Government Area sourced goods and services to be procured and support local Georges River suppliers to be more competitive, including hosting a local suppliers information evening.

d)   Tender evaluation weighting criteria - investigate appropriateness of establishing minimum and maximum corporate weightings for criteria such as previous government experience, support for local suppliers and price.”

 

12.    Council’s involvement in and commitment to the Local Procurement Pilot will address this Council Resolution and paves the way for significant and positive changes to the way Council works with local business.

 

13.    Involvement in the Pilot also supports The St George Business Chamber’s Buy Local initiative.

 

Financial Implications

14.    Within budget allocation.

 

Risk Implications

15.    No risks identified.

 

Community Engagement

16.    Community engagement will be conducted by way of notification and promotion of the Program to the local business community.

 

File Reference

19/1700