AGENDA


Economic Development Advisory Committee

 

Tuesday, 03 September 2019

6pm

 

Georges River Civic Centre Hurstville

 

 

 

 

 

 

 

 

 

 

 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 2

 

          Economic Development Advisory Committee

Summary of Items

Tuesday, 03 September 2019

 

Committee Reports

EDC015-19       Kogarah Health, Education and Innovation Precinct - Draft Kogarah Investment Attraction Strategy

(Report by Senior Project Officer)................................................................................ 3

EDC016-19       Draft Hurstville Place Strategy

(Report by Senior Project Officer)............................................................................. 45

EDC017-19       Hurstville City Centre Litter Reduction Program

(Report by Economic Development Officer)............................................................ 81

EDC018-19       St George Business Chamber Buy Local Campaign

(Report by Economic Development Officer)............................................................ 91

EDC019-19       2019 St George Business Breakfast

(Report by Economic Development Officer)............................................................ 92

EDC020-19       Building and Business Identification Signage Report

(Report by Economic Development Officer)............................................................ 93

 

 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 3

Committee Reports

Item:                   EDC015-19        Kogarah Health, Education and Innovation Precinct - Draft Kogarah Investment Attraction Strategy 

Author:              Senior Project Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

Recommendation

That the Economic Development Advisory Committee receive and note the draft Kogarah Investment Attraction Strategy, currently on public exhibition until 20 October 2019.

 

 

Executive Summary

1.      The purpose of the draft Kogarah Investment Attraction Strategy (attached) is to drive the economic innovation of the current Kogarah Health and Education Hub by identifying the opportunities available to Council to attract business and investment, enable innovation and build long lasting strategic partnerships to support area’s existing and future jobs.

2.      At its meeting on 26 August 2019, Council endorsed the draft Kogarah Investment Attraction Strategy for public exhibition for a period of no less than 28 days. Consultation is now being undertaken on the draft Strategy, including this briefing to the Economic Development Advisory Committee.

3.      City Strategy and Innovation will be facilitating targeted consultation with key anchor institutions within Kogarah including but not limited to The South East Sydney Local Health District, Ramsey Health Care, Calvary, TAFE and Westpac. 

 

Background

4.      Council engaged Deloitte to develop an Investment Attraction Strategy for Kogarah to guide the expansion of investment and employment in the sectors of health, education and innovation in the area.

5.      Building on Kogarah's existing strengths and competitive advantages compared to other precincts, the strategy presents a credible and fact-based narrative for Kogarah based on the four R's of post-acute/injury health:

·    Recovery - Kogarah’s walkability and proximity to a number of open space and natural environment areas make it ideal for patients to recover in a pleasant and recovery enhancing environment

·    Rehabilitation - Patients recovering from surgery and those with injuries will require rehabilitation services and allied health services, of which Kogarah is home to many

·    Restoration - Patients recovering from serious injury and illness need support to restore their life circumstances, including acute care, mental health and relationship support

·    Regenerative medicine - This type of medicine represents the new technology frontier, enabling individuals to strengthen their normal functioning of cells, tissues and organs. It is a current research focus of the UNSW St George and Sutherland Clinical School.

 

6.      Kogarah has been mapped against the Greater Sydney Commission’s Precinct Maturity Pathway, with six phases identified: Hospital, University, Research, Scale, Agglomeration, Diversification and Ecosystem.

·    Phases 1 and 2 – Education and Research – Kogarah’s existing hospitals and TAFE activity provide opportunities for innovation, skills and research.

·    Phases 3 and 4 – Scale and Agglomeration – research opportunities could lead to the commercialisation of R&D, with universities, medical research institutions and private companies pursuing research in health.

·    Phase 5 and 6 – Diversification and Ecosystem – The development of health, education and innovation precinct will act as a catalyst to enable specialisation, investment, growth in hospitality, night time economy and retail.

 

With the absence of a large research and tertiary presence, Kogarah is currently situated between the Research and Scale phase.

 

Strategy Recommendations

7.      Based on the analysis of Kogarah and its current health and education landscape, as well as its demographics, the strategy identifies that there are a number of opportunities for the development of a Kogarah Health, Education and Innovation Precinct (HEIP).

8.      Kogarah’s unique specialisation in trauma through the St George Public Hospital, its numerous allied health services and its history of financial services experience and expertise are key drivers for the area’s suitability for a HEIP. As well as this, Kogarah’s slightly younger and older, higher income population give it high potential to become a health and wellness hub.

 

9.      Development of a HEIP will lead to flow-on effects for the area, including economic uplift, an enhanced night time economy, and positive reputational effects. The strategy suggests a number of recommendations for Council to pursue:

·    Develop a Kogarah alliance between finance, education, research and government and service groups leading to economic uplift programs

·    Establish Kogarah as a precinct for Four R’s; recovery, rehabilitation, restoration and regenerative medicine

·    Leverage Kogarah’s financial expertise to establish opportunities of interlinking health and financial services through pursuing both the National Disability Insurance Agency (NDIA) and NSW iCare to establish a presence in Kogarah consistent with the HEIP vision

·    Investigate the potential for a university campus/faculty in Kogarah (including an international university)

·    Investigate the scope for an international, selective or independent school of specialised STEM (science, technology, engineering, mathematics) school

·    Explore opportunities for the development of a hotel, short-term accommodation, and/or student accommodation in Kogarah

·    Work towards an improvement of place and develop pathways towards sustainability, carbon reduction and improved environment

·    Investigate the use of Council-owned assets in Kogarah to provide opportunities for potential business investment and relocation.

 

Financial Implications

10.    Within budget allocation. Budgeted funds from cost centre number 185002600062404.

 

Risk Implications

11.    No risks identified.

 

Community Engagement

12.    Targeted community engagement is currently being conducted with Kogarah’s anchor institutions including the two hospitals, TAFE and UNSW as well as the St George Business Chamber and relevant peak health bodies.

 

File Reference

D19/174458

 

 

 

ATTACHMENTS

Attachment 1

DRAFT Kogarah Investment Attraction Strategy - For Public Exhibition Aug 2019

 


Georges River Council -         Economic Development Advisory Committee - Tuesday, 3 September 2019

EDC015-19             Kogarah Health, Education and Innovation Precinct - Draft Kogarah Investment Attraction Strategy

[Attachment 1]        DRAFT Kogarah Investment Attraction Strategy - For Public Exhibition Aug 2019

 

 

Page 44

 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 46

Item:                   EDC016-19        Draft Hurstville Place Strategy  

Author:              Senior Project Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

Recommendation

That the Economic Development Advisory Committee note the Draft Hurstville Place Strategy and provide feedback during future public exhibition.

  

 

Executive Summary

1.   The Economic Development Advisory Committee are encouraged to provide feedback during the public exhibition of the Hurstville Place Strategy. The strategy will be on public exhibition for 28 days pending endorsement from Council at the 23rd September Council meeting.

2.  The draft Hurstville Place Strategy provides a vision and identifies priority projects to achieve the goal of Hurstville becoming the heart of the city. The strategy will provide key directions to transform Hurstville through innovative, economic, cultural and infrastructure improvement programs creating a vibrant destination celebrated by the community as the heart of the city and the cultural capital of the South.

 

Background

4.      Council established City Strategy and Innovation Directorate in October 2018. The Strategy and Innovation team is responsible for building the city’s reputation and brand through the delivery of key projects.

5.      One of the key projects for the Directorate is “Create a unique identity for Hurstville CBD                through innovative, economic, cultural and infrastructure improvement programs”.

6.      Council endorsed the Hurstville City Centre Urban Design Strategy in June 2018. It was resolved that a further report to Council be provided on the preparation, costs and funding for further documents for the Hurstville City Centre. This included the preparation of a Place Strategy for Hurstville.

7.     Twelve key priority projects were identified in the draft strategy, these are;

•        Planning for a healthy community

•        A bustling night-time economy

•        A connected walkable centre

•        Create a green and open Hurstville

•        A transformed Civic Precinct

•        Expressing our culture

•        Brand and promote Hurstville

•        A centre ahead of the curve

•        Establishment of a Place governance group

•        Hurstville Place Coordinator role

•        Engaging with our community and businesses

•        Enabling place making and city activation

From the twelve key actions there are supporting actions to deliver the priority projects.

8.      The draft strategy reinforces The South District Plan’s identification of Hurstville as a strategic centre to deliver a liveable, productive and sustainable future for greater Sydney.

 

Financial Implications

9.      Within budget allocation.

 

Risk Implications

10. Operational risk/s identified and management process applied.

 

Community Engagement

11. Community engagement was conducted from the 8th June – 4th July including:

 

a.      Three community pop ups located at “The Green” pop up park on the 8th June and  in Hurstville Plaza on the 15th and 19th June.

b.      Surrounding centres survey carried out in Oatley, Mortdale, Penshurst and Allawah to ascertain bordering suburbs perception of Hurstville.

c.      Library engagement, static engagement set up in Hurstville Library from 17th -21st June.

d.      Internal Staff Survey conducted from the 4th June – 19th June, sent to all staff with email accounts.

e.      Youth Advisory Committee meeting on the 4th July and the 1st August

 

Further targeted consultation will be carried out with the following;

•        St George Business Chamber

•        Key external stakeholders – Westfield

 

12.  The Hurstville Place Strategy to be on public exhibition after endorsement from Council

 

File Reference

D19/178168

 

 

 

ATTACHMENTS

Attachment 1

DRAFT EDAC Hurstville Place Strategy

 


Georges River Council -         Economic Development Advisory Committee - Tuesday, 3 September 2019

EDC016-19             Draft Hurstville Place Strategy

[Attachment 1]        DRAFT EDAC Hurstville Place Strategy

 

 

Page 80

 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 82

Item:                   EDC017-19        Hurstville City Centre Litter Reduction Program 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the report on the Hurstville CBD Litter Reduction Program.

 

 

Executive Summary

1.      A presentation will be given to the Committee regarding the work completed to date on reducing litter in Hurstville CBD by Fiona Stock Council’s Coordinator of Environment Sustainability and Waste. The presentation is attached.

 

Background

2.   Local Government has a range of functions, including both community education responsibilities and regulatory, compliance and enforcement powers. These responsibilities and powers are starkly different in their delivery methods and achieve different results.

3.   NO Littering requires a multi-pronged approach.  There is no fixed stereotype of “people who litter”; they cross ages, demographic and cultural boundaries.

4.   People who litter require different drivers to change behaviour.  For some education, others a monetary incentive while others require a financial disincentive.  Littering also requires effective infrastructure in place to minimise the option for littering.

5.   Due to littering crossing many different demographics including age, cultural background, and gender, a more holistic view is required for a whole of community.  Forest Road, Hurstville is one of the main CBD centres with close to 40,000 rail passengers per day passing through, not including people using the shopping precinct.

6.   Council has completed a multi-pronged approach to review:

·    Items littered

·    Education campaigns

·    Regulatory blitzes

 

7.   Council built on the previous EPA program and studies which focussed on The Four Tiered litter education process; this includes Pathways (signage), Pride and Ownership, Positive Social Norming and Enforcement. These four tiers were reinforced throughout the process.

8.   Due to the proximity with Hurstville Station, Hurstville Public School has partnered with Council to build students capacity and voice within the community.  Council completed a litter audit of the school to identify the main items littered and alternatives to littering which included recycling and container deposit collection.

9.   Based on the data collected, an artwork competition was run in conjunction with the school to develop messages to discourage litter in a CBD context.  These were advertised through the printing of flags and use of social media.

 

Financial Implications

10.    No budget impact for this report.

 

Risk Implications

11. No risks identified.

 

Community Engagement

12. Community engagement was not required for the purpose of this report.

 

 

File Reference

D19/192634

 

 

 

ATTACHMENTS

Attachment 1

EDAC Presentation-Litter Program in Hurstville

 


Georges River Council -         Economic Development Advisory Committee - Tuesday, 3 September 2019

EDC017-19             Hurstville City Centre Litter Reduction Program

[Attachment 1]        EDAC Presentation-Litter Program in Hurstville

 

 

Page 90

 


 


 


 


 


 


 


 


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 91

Item:                   EDC018-19        St George Business Chamber Buy Local Campaign 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

 

 

Recommendation

That the Committee receive and note the report.

 

 

 

Executive Summary

1.      The St George Business Chamber has contacted Council to promote its ‘Buy Local Campaign’.

2.      The campaign is the Chamber’s major initiative for 2019.

3.      The campaign aims to encourage the community to support locally owned businesses in order to provide employment and investment opportunities.  

 

Background

4.      The Chamber has been in discussions with Georges River Council and Bayside Council with regards to opportunities to support the program.

5.      The Buy Local Launch will be held on Tuesday 10 September 2019 at the Grand Roxy Brighton from 6.00pm to 9.00pm.

 

Financial Implications

6.      No budget impact for this report.

 

Risk Implications

7.   No risks identified.

 

Community Engagement

8.   Community engagement was not required for the purpose of this report.

 

 

File Reference

D19/192749

 

 

 

  


Georges River Council – Economic Development Advisory Committee -  Tuesday, 3 September 2019                   Page 95

Item:                   EDC019-19        2019 St George Business Breakfast 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

Recommendation

That the Committee receive and note the report.

 

 

 

Executive Summary

1.      The annual St George Business Breakfast will be held at Club Central Hurstville on Wednesday 18 September 2019 from 7.30am to 9.30am.

Background

2.      This successful event is a joint project of the St George Business Chamber and Georges River Council and is now in its third year.

3.      The September event will have as its theme `Doing business with Government’ and will feature the following format:

·    An update from the President of St George Business Chamber Mr Allan Zreik on the Chamber’s activities over the last twelve months including details of the Buy Local Campaign.

·    A presentation from Georges River Mayor Councillor Kevin Greene on the importance of local business to community.

·    A presentation from Council’s General Manager Gail Connolly on key developments, projects and strategies relevant to local business.

 

4.      Georges River Councillors and Economic Development Advisory Committee members have been invited to attend this event as the guest of the St George Business Chamber and Georges River Council.

 

Financial Implications

5.      No budget impact for this report.

 

Risk Implications

6.   No risks identified.

 

Community Engagement

7.   Community engagement was not required for the purpose of this report.

 

File Reference

D19/192810


 

 Item:         EDC020-19       Building and Business Identification Signage Report 

 

Author:              Economic Development Officer

Directorate:      City Strategy and Innovation

Matter Type:     Council Reports

 

Recommendation

That the Committee receive and note the report.

 

 

 

Executive Summary

1.      At the Economic Development Advisory Committee Meeting held on Tuesday 18 June 2019 the Committee requested a report on the statutory requirements for Building and Business Identification Signs.

2.      In particular, the Committee requested that a report be presented to the next meeting regarding the outcomes of the signage audit that was carried out in the Kogarah and Hurstville City Centres in August 2018. 

3.      The Committee also asked to be updated about implications regarding enforcement, education, and engagement with regards to building and business identification signage in languages other than English.   

 

Enforcement

4.      On 6 August 2018 the Manager of Environment, Health and Regulatory Services presented a report to the Economic Development Advisory Committee outlining a number of issues in the Hurstville City Centre.

5.      These issues included regulation of littering, litter prevention, selling goods from the Forest Road footpath, and advertising and signage compliance.

6.      With regards to Advertising and Signage Compliance, the Manager of Environment, Health and Regulatory Services arranged for a member of staff to audit signage in the Kogarah and Hurstville City Centres.

7.      At the Economic Development Advisory Committee meeting held on 9 October 2018, the Manager of Environment, Health and Regulatory Services reported that  approximately 14% of all signs or 0.9% of premises did not comply with the Kogarah Development Control Plan 2013 F1 Advertising and Signage 3.10.This control stated – All advertising and signage must be displayed in English but may include a translation in another language. Any translated message must be accurate and complete, using wording or and or numbering that is not larger than the English message.  

8.      With regards to the Hurstville City Centre, the audit reported that 138 premises or 3.9% of premises did not comply with the Hurstville Development Control Plan 1 5.5 Signage-DS2.24. All signage must be displayed in English but may include a translation in another language. Any translated message must be accurate and complete using wording and/or numbering that is not larger than the English message. 

9.      As the Committee was previously informed, Part 2, Division 2 of the Advertising and Signage Exempt and Complying Development Codes (which is a State Environmental Planning Policy) permits signage without a Development Application to Council. This overrides the DCP which is a Council policy and the SEPP is a state law.

10.    This Codes SEPP does not include requirements regarding English language in relation to translation in another language.

11.    Therefore embarking on an exercise to address the situation from purely a compliance perspective would have significant resource implications and result in difficulties in Council enforcing changes to signage as the majority of the signs in question are Exempt or Complying Development under the Codes SEPP.

12.    What Council can control under the SEPP are the sizes of the various types of building and business identification signs and window signage whereby only 20% of the window is permitted to be covered, if this is a specific condition of consent.

13.    With regards to the new Development Control Plan currently being developed by Council, only signs that need a Development Application will be required to consider conditions specifying English and Non English language.  This will only be enforceable if this is a specific condition of consent.

Education          

14.    In July Council was approached by Ms Yinfei Wang a PHD student from the University of Sydney. Ms Wang is currently working on a doctorate that is examining Hurstville as an `ethnic consumption space’.

15.    The crux of this research is based on the premise that waves of immigrants play a vital role in changing the host society’s physical and cultural landscape. It is anticipated that this research will provide a fascinating insight into how Hurstville functions by investigating three key questions:

·        How do people practice and engage in spaces of ethnic consumption?

·        How are spaces of ethnic consumption produced and evolved within the involvement by different key players?

·        How do people perceive the spaces of ethnic consumption and how the consumption experiences influence residents’ place identity?

This research will provide valuable insight and greater understanding into the Chinese   community with regards to their social, cultural and economic contribution to the local area and will also assist Council to improve the way in which it engages with the community. 

 

Engagement

16.    In June this year Council appointed Ms Jane Lin as a full time Chinese Community Development Officer. Ms Lin who had previously worked at Council one day per week in this role is a qualified translator and interpreter. Ms Lin also has extensive experience in environmental education particularly with the Chinese businesses community. 

17.    Ms Lyn’s appointment will enable Council to more effectively engage with the Chinese Community. During the recent development of the Draft Hurstville Place Strategy, Ms Lin spoke to many Chinese businesses about ways to improve business in Hurstville.

18.    As a result of this engagement the Community Development Team is planning a series of targeted workshops that will include sessions for the local Chinese business community.

19.    Community Services is open to providing an opportunity to involve other relevant sections in Council to discuss issues such as Building and Business Identification signage from the perspective of improving business and attracting customers from outside the Chinese community. This program is currently being developed and is expected to be delivered in 2019/20.

20.    Georges River Council is currently negotiating a contract for the provision of a WeChat account. By having a presence on WeChat, Council will be able to be more effective in communicating Council programs, events and policies to the local Chinese Community.

21.    On 23 August 2019 a meeting was held with the Director City Strategy and Innovation and the Executive Committee of the NSW Southern Region Chinese Business Association. At this meeting a commitment was made to meet bi-monthly to discuss issues relevant to the Chinese business community.

22.    In conclusion, there has been significant groundwork in laying the foundations for improved engagement and cooperation with the local Chinese community who provide such an important contribution to Hurstville’s identity and vitality.

23.    Improved understanding on behalf of Council and the Chinese community from a perspective of respect and collaboration will be crucial in improving the local area.    

 

Financial Implications

24.    No budget impact for this report.

 

Risk Implications

25.    Operational risk/s identified and management process applied.

 

Community Engagement

26.    Community engagement was not required for the purpose of this report.

 

File Reference

D19/197922